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Recreational Equipment Inc. President and CEO, Sally Jewell, Discusses the Awakening of Business to the Future of the Planet

Recreational Equipment Inc. President and CEO, Sally Jewell, Discusses the Awakening of Business to the Future of the Planet

Ask Sally Jewell about the role of business in the world and her reply is simple: “Terra, Cognita, Negotium.” Translation? Earth, Awareness, Business. Jewell spoke to the October 17 Daniels Voices of Experience audience about her view of “the evolution of where business was and where business needs to be today if we’re going to [...]

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Crocs, Inc. President and CEO, John McCarvel, Shares the Story of Crocs, an “Iconic Shoe Company”

Crocs, Inc. President and CEO, John McCarvel, Shares the Story of Crocs, an “Iconic Shoe Company”

When John McCarvel put on his very first pair of Crocs in 2004, his wife practically laughed him out of the room. “I proudly wore them into the house, and my wife looks at me and says, ‘What are those? That’s gotta be the ugliest footwear I’ve ever seen,’” joked McCarvel to the November 7 [...]

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Public Sector Marketing

Public Sector Marketing

In the Summer 2011 quarter, students taking Department of Marketing Professor Carol Johnson’s online Public Sector Marketing and Brand Management courses conducted an in-depth marketing analysis and brand audit for the City of Littleton, a suburb of Denver, Colorado. The 30 students from both courses, Dr. Johnson and adjunct Michael Myers presented their findings at [...]

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